MY WORK
See Examples of my work
I am a trusted partner who crafts captivating and impactful experiences across multiple platforms. My portfolio features a plethora of successful brand identities, websites, digital products, and campaigns, exemplifying my exceptional creative prowess.
Virtual Financial Center Page Redesign
Here, I worked with The State Employees Credit Union of Maryland to overhaul an outdated portion of their website. This project involved a full website audit, competitive analysis, and web components build.
Elevating the Consumer Application Experience
In this 10-month project, I was responsible for all aspects of transforming a multi-step conversion funnel & produced +40% increase in key conversion rates for Tech Elevator.
Customer Portal PawSupport Page Redesign
This 2-week sprint project involved redesigning the Embrace Pet Insurance Customer Portal’s Live Support feature requiring extensive research of product features, internal collaboration, and design work.
Prototyping the Click-to-Cancel Experience
After the US Federal Government published updates to its Click-to-Cancel policies for all subscription based services, I worked with Embrace Pet Insurance in a 2-week sprint to redesign all aspects of the CTC experience.
Coding Bootcamp Outcomes Competitive Analysis
In this 1-month project, I conducted an internal audit for Tech Elevator and formed a comprehensive criterion matrix for competitive analysis of the outcomes messaging among coding bootcamps.
Consumer Business Customer Journey Mapping
This quick exercise required a collaborative effort working with Internal company stakeholders to understand the full customer journey and lifecycle when interacting with Tech Elevator.
Mobile Application Homepage Redesign
In this 1-day self-study, I conducted a research project of Sworkit Health’s application Homepage. I examined categorizations and made key recommendations for Information Architecture updates & a low-fi wireframe.