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Teams I've Contributed to UX Case Studies
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“Find a group of people who challenge and inspire you, spend a lot of time with them, and it will change your life.”
- Amy Poehler

 
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UX Designer & Creative Team Lead
Tech Elevator: Cleveland, Ohio
August 2022 - Present

Summary of what I do

Currently, I am the UX Designer for Tech Elevator. This nationally-ranked coding bootcamp is a 14 or 30-week program that elevates career-changers into Software Developers through teaching them how to code. My initial role as a digital designer quickly grew into UX Design to optimize for the company’s growth. Since starting in July of 2019, I have been in charge of redesigning the company’s website, serving as the company’s webmaster, generating all external and internal-facing collateral and, finally, managing the creative team for our organization.

The redesign of the website, and consequential updating of our CMS & tech stack has led to my ability to create easier conversion paths for measurement and evaluation, but most-importantly, overall optimized user experience. In early 2023, I recreated the entire web funnel for both our Consumer and Enterprise Businesses and created a guide for leadership for this new system which has led to clear tracking and demonstrated areas of excellence and improvement for the business.

 

Demonstrated Impact

  • Webmaster for techelevator.com domain beginning 2019 - executing full web redesign and software transfer in 2022

  • Led workshopping, ideation, wireframing, execution, and innovation of all key initiatives on Tech Elevator, Galvanize, and Hack Reactor websites and applications beginning Summer 2023

  • Recommended, and implemented improvements responsible for +40% increase in key conversion rates for Galvanize and Hack Reactor Consumer Student Admissions Process

  • Product Manager for revolution of the Consumer Application Experience - results like a +37% increase in conversion

  • Established organizational standards & thorough documentation system for over 50 webforms used by all three companies - leading to data cleaning, and cross-departmental transparency with Technology and Marketing teams

  • Conducted critical research for top company Executives integral to determining Tech Elevator’s path forward on consumer messaging and outcomes approach

  • Reconstructed all organizational conversion funnels (B2C & B2B) to achieve unified strategy for website funnel within three CRM platforms and measurement strategy within two separate Google Analytics 4 accounts

  • Creator of biweekly reports for leadership on web traffic, volume, conversion metrics, and user behavior

  • Point of contact for all external Agencies to interact with internal Marketing and Development teams - responsible for maintenance of partnerships, communication of priorities, and delegation of tasks.

  • Lead & Mentor Creative team for the company - reporting to and aligning with Chief Marketing Officer

  • Research, Collaborate, and Facilitate Customer Journey Mapping and Service Blueprinting exercises for the company

Routinely-Used Tools

  • Tracking & Analytics
    Google Analytics, Google Tag manager, HotJar, CrazyEgg

  • CMS Systems
    Wordpress, Squarespace

  • CRM Platforms
    Hubspot, Salesforce, Zoho CRM

  • Collaboration Tools
    Miro, Figma, Asana, Slack, Google Suite

  • Design Tools
    Adobe Creative Suite, Figma, Canva

  • Form Tools
    NinjaForms, Gravity Forms, Hubspot Forms, Google Forms, Zoho Forms

  • Project Management
    Asana, Trello

  • Front-End Development
    HTML, CSS, Javascript

 

Digital Designer & Marketing Coordinator
Tech Elevator: Cleveland, Ohio
July 2019 - August 2022

Demonstrated Impact

• Webmaster for Tech Elevator organization, (at the time a start-up), responsible for UX Design and Research for all Digital Experiences including public-facing domain and company intranet

• Sole Designer, (all disciplines), charged with ideation, creation, and maintenance of digital and print collateral, social media & paid ads graphics, and website assets for usage by the company's Consumer, Enterprise, and Corporate teams

• Weekly exposure to executive leadership team via self-led meetings consisting of: review and maintenance of key design initiatives using Asana Project Management software & providing recommendations for organizational design growth

• Daily use and analysis of results of marketing campaigns via Google Analytics, Social Media Platforms, and Zoho CRM

Routinely-Used Tools

  • Design Tools
    Adobe Creative Suite, Canva

  • Collaboration Tools
    Miro, Figma, Asana, Slack, Google Suite

  • Project Management
    Trello, Asana

  • Design Storage & Upkeep
    Google Drive, Dropbox, etc.

  • Tracking & Analytics
    Google Analytics, Google Tag manager

  • CMS Systems
    Squarespace

  • CRM Platforms
    Hubspot, Zoho CRM

 

UX Research: A Sample of my Work

UX Research Project Spotlight

I was recently tasked with identifying how my organization presents Outcomes data when compared to various other competitors in the space. Here, you’ll see the documentation and summary of outcomes with actionable next-steps presented to the leadership team. Feel free to interact with the Miro Board of data below!

 
 

 "The key to pursuing excellence is to embrace an organic, long-term learning process, and not to live in a shell of static, safe mediocrity. Usually, growth comes at the expense of previous comfort or safety."
— Josh Waitzkin

 
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Marketing & Design Manager
The Foundry: Cleveland, Ohio
July 2016 - July 2019

Following college, I began rowing as an elite athlete in Philadelphia, Pennsylvania during the summer of 2016. Following that summer, I was connected with another former athlete in my rowing circle who was the then Executive Director for The Foundry in Cleveland, Ohio. I was hired on as the Marketing and Design manager for this non-profit start-up and tasked with much as a recent grad!

During my time at The Foundry, I was responsible for:

  • Architect and builder of clevelandfoundry.org - responsible for rebuild of organizational domain - resulting in a septuple of consumer traffic 2016-19

  • Creation and management of all Cleveland Foundry social media accounts including: Instagram, Facebook, Twitter, Yelp, Google, Flickr

  • Designer and writer for all Print Collateral for use of student and adult programming, recruitment, and fundraising - viewed by 8,000+ individuals

  • On-site Event Photographer & Videographer of all Foundry Events amounting to a total of 50+ events including the 2018 US Sailing National Regatta

  • Designer responsible for successful rebrand of historic “Cleveland Foundry Juniors” scholastic rowing program (30-year team history)

 

“Harmony, balance, and rhythm. They’re the three things that stay with you your whole life. Without them civilization is out of whack. And that’s why an oarsman, when he goes out in life, he can fight it, he can handle life. That’s what he gets from rowing.”
― Daniel James Brown, The Boys in the Boat

 
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Graphic Design Intern
Revolution3 Triathlon: Manassas, Virginia
Summer 2015

During the summer of my Junior year of college, I was the Graphic design intern for Rev3 Triathlon — a triathlon company based in Manassas, Virginia, responsible for putting on Triathlon events all over the United States.

While there, I gained knowledge in the production methods used in order to produce all marketing and design components of a triathlon race. Some of these tasks included: printing 500 personalized athlete cards — per race — for the transition area, shirt color separations, vehicle wraps, printing snow-fencing for finisher’s chute, race-specific banners for race-day implementation, and many other tasks. One of my most notable tasks that summer was using an industrial shirt printing machine to create over 5,000 shirts for races held throughout the country.